ArchiFiction is a company dedicated to creating immersive and transforming 3D virtuality experience in any given interior space.

The word “ArchiFiction” reads in two layers: ‘Archi’ refers to physical forms while ‘Fiction’ implies virtuality. As a result of such paradox, ‘Archi’ presents itself in a color that has a great contrast against the background, whereas ‘Fiction’ creates a phantom impression.

The logo is all about hierarchy: one reads ‘Archi!’ first, then ‘Fction’, and then ‘Archi-Fiction’, where reality and virtuality merge.