Weiyi
Weiyi
‘Weiyi’ the brand name comes from a line in the book “The Standard Annotations”.
“Among the five elements, water is the most essential one despite its subtleness.”
The concept of the brand aligns with the quotation. Water is ingenious yet profound.
In our visual representation, we wish to bring out the most of water and the cultural background behind Mount. Wutai.
We use water drop as our main design motif and replace certain serifs with hanging water drops. The state where water is about to drop maximizes the zen quality and the meaning that water projects.
